RxMinder App
Product Design I UX Design I Illustration I User Research & Testing I Prototyping
TEAM
Devon Kennedy - User Research, Userflows, Wireframes, Storyboard, Visual Design and Prototyping.
TIMELINE
January - February 2021, 3 weeks.
TOOLS
Sigma, Illustrator, Photoshop.
OBJECTIVE
Sunset Cafe is hands down a local favorite, but– a bit behind the times causing pain points for themselves and customer’s. Thus, I have created an easy-to-use online ordering app to address customer’s primary concerns, convenience and ease.
OVERVIEW
The product: Sunset Cafe is hands down a local favorite, but– a bit behind the times causing pain points for themselves and customer’s. Thus, I have created an easy-to-use online ordering app to address customer’s primary concerns, convenience and ease. The problem: Although a local favorite, locals are feeling frustrated and inconvenienced when attempting to order in person. The goal: To create an easy-to-use ordering app to address customer’s frustrations.
THE USER
USER RESEARCH SUMMARY
I conducted usability testing to prove my hypothesis and gain user insight. I recruited six willing participants who matched the target user profile. The target user profile was initially a variety of individuals who enjoyed occasional meals from local restaurants but was then altered to individuals who exhibited time-constraints who ate at local restaurants more than a couple of times per month. This alternative allowed for a more comprehensive understanding of the initial hypothesized pain points.
USER PERSONA
Problem Statement: Brandy is an extremely busy Art Directory who enjoys eating out at lunch time but has time restrictions.
USER JOURNEY MAP
THE DESIGN
STORY BOARD
The user has valid and realistic concerns that can be address with a functional user friendly app. I had a lot of fun sketching a very hungry customer contemplating where to eat, followed by Sunset Cafe app discovery, and resulting in satisfied customer.
PAPER WIREFRAMES
During the creation of the paper wireframes I wanted to get the main screens sketched up with various ideas about the placement of buttons, pictures, text... etc. I went through a number of iterations before proceeding.
DIGITAL WIREFRAMES
Having most of the pain points in mind, my goal was to give the user more options when ordering due to the common theme of time constraint amongst users.
PROTOTYPE
While referencing the design developed during the paper/digital wireframe step, I went numerous iterations after usability testing and then finalized with the design as seen below.
FINAL PROTOTYPE
While referencing the design developed during the paper/digital wireframe step, I went through numerous iterations after usability testing and finalized as seen below. Please click here for an interactive version of the prototype.
CONCLUSION
Designing an app from scratch takes innovation, creativity, and research. There was a couple of setbacks during the initial ideation phase of the project but was then alleviated by further research and usability testing. Although the design of this app was done solo, having a in-depth understanding of design thinking helped a lot.